Home » Featured Articles » ​​Five Types of Market Segment with Real-World Examples
​​Five Types of Market Segment with Real-World Examples
voicemail greeting for business
Laura Liang
Content Editor and Customer Support at Textr
Published Jan 7, 2022

Knowing how to segment a market is an old marketing trick that makes it easier to appeal to certain groups of customers. Of course, to provide market segment examples, we must first look at what we mean by market segmentation.

And that’s exactly what we’ll look at below. We’ll look at an overall definition, the benefits of market segmentation, and then 5 main types with examples.

Open Google Phone App Call Screening

What is Market Segmentation?

A company’s potential customers are its target market. However, people have different needs, even for the same product. Knowing how to offer the product to different people in an appealing way involves market segmentation.

In short, deciding to segment a market means breaking your potential customers down into smaller groups. As part of the segment market definition, it’s important to understand that people often belong to more than one segment. 

For example, a 35 year-old woman could be segmented based on her age and gender. A company’s goals will influence the segmentation strategies (and segments) it decides to use.

Benefits of Market Segmentation

There are numerous benefits to deciding to segment a market. These include:

  • Greater clarity. You’ll be more aware of exactly who your customers are.
  • Improved communication. Market segmentation makes it easier to be more personal in your communications.
  • Better customer insight. Companies will have a clearer picture of who’s using its products, and why.
  • Cost-effective marketing. Having market segments means more targeted advertising, which has a better ROI than broad marketing efforts.
  • Increased customer loyalty. Customers will feel more loyal towards a brand that appears to “know” them and what they like.

 Although companies will have different goals in mind when it comes to market segmentation, all goals lead back to the benefits mentioned here.

Open Google Phone App Call Screening

Five types of Market Segmentation

Now that we have a better picture of market segmentation, we can look at some important types. Below are definitions along with market segment examples to help you understand them better.

1. Demographic Segmentation

Demographics are statistical categories. These include (among others) age, gender, income level, education, occupation, relationship status, and more.

This type of segmentation works on the understanding that people in similar situations will want similar things. While this is quite broad logic, it works for companies that don’t need to segment a market too heavily.

One of the best market segment examples for this is Coca Cola. Its main demographics are gender and age, as it advertises to younger people and produces different products for men and women. Specifically, Diet Coke was long marketed as the “women’s drink”.

Open Google Phone App Call Screening

2. Psychographic Segmentation

Psychographic segmentation uses the same logic but divides people based on things like interests, personality, opinions, social status, and more. It’s useful because it can help companies understand the motivations behind why people want a product.

A good market segment example would be a furniture and décor company that uses recycled materials in its products. It would use psychographic segmentation to market to eco-conscious consumers who want to make less of an impact with their choices.

3. Behavioral Segmentation

Behavioral segmentation isn’t too dissimilar to psychographic. However, it looks mainly at consumer behaviors related to buying and using a product. It might track a customer through the buying process, investigate their usage rate, or look at their brand loyalty.

Good market segment examples for this would be restaurants. By offering different menus at lunch and dinner, they could look at how time of day and customer demographics affect the popularity of certain dishes.

4. Geographic Segmentation

While no market segments have been complicated to understand, geographic segmentation is probably the easiest. As the name implies, it groups people based on where they live or work. 

It works best for small or local businesses. For example, a plumber based in Chicago could use geographic segmentation to target local residents on social media or through SEO keywords on their website.

Open Google Phone App Call Screening

5. Firmographic Segmentation

Firmographic segmentation is essentially demographic segmentation, but for businesses. A B2B company can use data to identify and market to businesses instead of directly to customers. Some data sets include size and number of employees, years in business, market size, and more.

One of the better market segment examples for this would be a box-making company. Everyone needs boxes, but the company could use firmographic segmentation to target companies that sell apparel through the mail. They need boxes of a certain size, meaning they can be identified using their product offering.

How to Conduct Your Own Market Segmentation

As you could probably tell from the segment market definition, all this relies on data. So, knowing how to segment a market involves getting data and then doing something with it.

Here are the rough steps to doing market segmentation for your business.

1. Study Your Market

Look at who buys your products and see if you can gather information about them. For example, areas of residence, age, gender, and so on.

2. Choose the Right Kind of Segmentation

Once you have data, use it to decide on the right kind of market segmentation. Remember, people will fit into more than one segment, but it’s important to know which segment is the most appropriate.

3. Do Market Research

This should be a no-brainer. After seeing which segments work best for you, see what competitors are doing. Are they targeting different segments? If so, consider why.

Open Google Phone App Call Screening

4. Categorize and Develop

Next, categorize your market segments and develop unique personas for each. Doing so will help you figure out how you’ll market to them.

5. Create a Marketing Strategy

Finally, use these personas and market segments to come up with specific marketing strategies for each. You can then test and refine once they’re live.

Use Textr to Help with Market Segmentation

As mentioned, knowing how to segment a market requires data. For this, Textr could be your best friend. You can manage your customer relationships from the web portal, including SMS campaigns, two-way conversations and customer categories. 

There’s also a group messaging feature for team collaboration, and you can run it across iOS, Android, and the web. 

Textr’s Phone Validator free tool is valuable for getting the right customer numbers before you even start. So, if you’re getting started with market segmentation, let Textr help you out.

Open Google Phone App Call Screening

Share this article

Start texting your customers now with Textr

Connect with your customers whenever, wherever with business texting.

Related Articles

5 Best Shopping Apps to Buy Anything at a Low Price

5 Best Shopping Apps to Buy Anything at a Low Price

Finding the best shop online sites for good deals can be a challenge. If you don’t know where to look, any shopping app with a low price scheme looks tempting. In this article, we’ll look at the 5 best shopping apps…

The Complete Guide on How to Text From a Computer

The Complete Guide on How to Text From a Computer

Sending text on a computer is convenient for both business and personal uses. Online text sending is often free and saves you from having to use your main phone number. We’ll go over everything you need to know about how to text from a computer…

How to Cope With Stress

How to Cope With Stress

Considering stress can have damaging effects on our bodies, knowing how to cope with stress is vital. Whether it’s related to work or home, too much stress can feel overwhelming. In this article, we’ll look at how to cope with stress. As part of this, we’ll identify the main causes and review some coping with stress strategies…