Home » Featured Articles » What Does HMU Mean on Snapchat and Social Media?
What Does HMU Mean on Snapchat and Social Media?
Content Editor and Customer Support at Textr
Published Sep 29, 2022

If you’ve come across the wide range of abbreviations on social media, you might be wondering what does HMU mean on Snap and other apps. It wasn’t invented by modern social media, but it’s certainly taken off thanks to influencers and other users.

In this article, you’ll learn what HMU means and how you can use it to drive engagement with followers and social media users.

international call

What Does HMU Mean?

The HMU meaning is Hit Me Up. It’s an informal phrase meaning, “get in touch with me”. There’s not really much more than needs explaining about it. For example, you might write something like “HMU if you’d like to learn more.” This invites people to contact you directly for more information on the matter.

You’re probably familiar with abbreviations like LOL, which are very common. Although the HMU meaning is fairly obvious once you know it, keeping track of all these slang terms can be confusing.


A lot of social media slang started in the early 2000s through SMS messaging and internet forums. Its purpose is to shorten common phrases to make typing easier and faster. Specifically for SMS messages, this was due to the short character count of each message.

This logic has carried across onto social media platforms. For example, you’d find abbreviations like HMU to be most common on Twitter, Snapchat and Instagram Reels, all of which have a fairly low character count for their written text.

Textr Team App Store Logo 1024 x 1024

Click To Try Textr Team for Free Now

Get your free US or CA phone number for texting and calling


What are the Benefits of Using HMU?

As explained, the hit me up meaning is to get people to contact you. It’s therefore ideal for driving engagement and increasing followers, particularly if you’re posting about an in-depth and interesting topic.

 You’ll probably see it at work on a wide range of influencer accounts. For example, on Snapchat, someone might post a short video about working out using a new technique and then invite followers to “hit em up” for more information.

 The same logic works on Instagram, where you can post a short video teasing something to followers and then get them to hit you up for details or links to products.

 So, the bottom line with the HMU meaning is to get people to interact with you directly. It could be in the form of direct messaging or simply following your account. Either way, it comes back to driving engagement.

cell phone

How Do You Hit Em Up on Snap and Texting?

Now that we know what HMU means, let’s look at some of the ways in which you can use it on social media.

Stories, Videos, and Reels

A perfect place to use HMU is in stories and Reels on platforms like Snapchat and Instagram. These work well because they’re designed to be short and they disappear quickly, which creates a feeling of urgency. Some examples include:

  • I found these amazing trainers that are perfect for CrossFit. HMU for the link.
  • Want to know more about my new recipes? HMU for the details.
  • I’m going to post images of all the clothes I’m selling in today’s drop. HMU for pricing and shipping info.

Texting and Messaging

Of course, you can’t overlook the importance of an abbreviation in texting and messaging. After all, that’s where it originated. You could use it in informal business messages to customers in the following ways:

  • We’re launching an exclusive access group. HMU for the details.
  • I’m collabing with [name], hit em up for more information on the next drop.
  • Would you like to get involved as an influencer for our brand? HMU for details.
texting and messaging

Tips for Social Invitation AKA HMU

Generally, abbreviations are considered informal. However, businesses are more commonly blurring the lines between formal and informal, so there are situations where the HMU meaning could be used in customer-focused communications.

Informal Invitations

Informal invitations could be aimed at friends and family in a personal context or social media followers in a more business-oriented context. The steps for setting up a social invitation in this way aren’t super complicated. That said, consider the following tips:

  1. Make your message interesting. This might sound vague, but you’ll want to dangle a reason for people to actually get in touch with you.
  2. Generally, this’ll be for more information on a subject or for a link. While you could post this on your social pages, having a HMU offer makes it seem more exclusive.
  3. You can also add some emojis to really get the message across. Some of the best include the Call Me Hand and the Mobile Phone with Arrow.

Formal Invitations

You wouldn’t use the hit me up meaning in a fully formal invitation, but it’s perfectly acceptable in most social media situations. For example, it would be generally fine for a business to use HMU for its followers if it wants them to get in contact. That said, make sure you’re always reading your audience.

A business could use it in a text message invitation across social media. This could be for an in-person event, to join a group, or attend a virtual event.

social invitations

Using HMU with Textr Team

Textr Team is an ideal app for communicating with customers. It allows you to message multiple customers at the same time with ease thanks to tagging and segmenting. Also, you can add multiple phone numbers to the platform, so you have plenty of ways to hit em up.

Textr Team’s tagging feature allows you to reach different sectors of clients and to take notes about these clients. Not only does this help you prioritize them but it also means you don’t have to send a HMU message to the wrong people!

As such, you can strategically use the HMU meaning with the right groups to expand your followers and client base. While not everyone will benefit from HMU, it’ll definitely work on younger demographics.

So, download Textr Team today and discover how it can help you communicate more easily with all kinds of clients. It’s available on web, iOS and Android.

texting and messaging

Share this article

Using Textr Apps Now

Available on iOS, Android and as a web app. Try for free with a US or CA phone number.

Related Articles

All You Need to Know About Hindu Temples

All You Need to Know About Hindu Temples

Provided you do so respectfully, visiting a Hindu temple is one of the biggest highlights of traveling to India. Rather than treating it as a tourist destination, though, you should obviously be respectful of the religious and cultural significance of a Hindu temple…

Everything About Free Phone Number Lookup Tools

Everything About Free Phone Number Lookup Tools

Having a phone number looking up tool is useful for those times you get unexpected unknown numbers calling you. But some services are more reliable than others, as they’re dependent on how much information is actually available about the phone number…

Using Textr Apps Now

Available on iOS, Android and as a web app. Try for free with a US or CA phone number.