Promotional text messages are easy to overlook as a viable marketing strategy for businesses of all sizes. But, with click-through rates of up to 30% and conversion rates of around 9%, it’s a channel too good to ignore.
As with other lead generation efforts, success lies in the execution. So, that’s exactly what we’ll discuss below: how to write promotional text messages that generate more sales.
Many of the benefits of promotional messages align with other text message marketing efforts. That said, here are the main ones that specifically apply to promotional text messages.
As mentioned, promotional text messages can have click-through rates of up to 30%. Compared to email (which sits around 12%), this is a major increase.
Sending promotional offers to existing customers can be a great way to draw in new business. How? Quite simply, your existing customers forward the text to their friends and family, so they can all share the code.
Promotional text messages are a form of direct marketing, which is great for generating more sales from existing customers. It’s easy to personalize text messages and group customers based on buying preferences and demographics.
Promotional text messages are an incredibly cost-effective form of marketing. The study linked above found that the earning per message for promotional text messages averaged more than $8.
Writing text messages isn’t difficult, but writing promotional messages that convert can be a challenge. Once you’ve got some, though, you can set up SMS templates for marketing that you can reuse in the future.
Here are some tips for writing promotional text messages that deliver results.
While nothing is stopping you from sending promotional texts every week, there’ll come a time when your audience loses interest. As such, it’s best to save them for specific events. These include:
Whatever event you choose, make sure your promotional message aligns with the goal you’re trying to achieve. For example, there’s no point telling customers about Black Friday deals in March.
Flash sales and seasonal discounts are perfect for getting rid of old stock at the end of a season. Of course, promotional messages of this kind are best done as part of a wider marketing strategy, but they’re great for generating business.
As mentioned, writing promotional text messages isn’t difficult once you’ve got the hang of what generates leads. Sometimes, the best way to do this is with templates.
So, here are some promotional text examples that you can use as SMS templates for marketing.
After reading through them, spend some time putting together a few messages of your own just to get a feel of what promotional messages need. You could always test campaigns on small demographics to get a feel for their success.
Ding-dong merrily in a high-end fashion! Get your loved ones something extravagant this Christmas with 25% of designer labels.
Shop today using the code MERRY25 and receive free shipping too.
As a thank you for being a loyal customer, get 15% off your next shop with us!
Got friends who will love our products, too? Send them the code NEW10 for 10% off every new order.
Get on it! We’re running a flash sale on all departments for the next 2 days ONLY!
Treat yourself to that new bedding set you’ve been eyeing up and receive up to 50% off across our product line. Visit our site for more details.
The time is nearly here for our new church boots to go live! Lines are limited, but use the link below for early access and get them before they’re gone!
Are those winter blues getting you down? Bring some sunshine back into your life with a fresh new do at Slinky Cutz. Book an appointment with your favourite stylist here.
Keep in touch with your customers and plan promotional messaging campaigns using Textr’s business texting app. Set up promotional text messages to generate more leads and close more sales for your business.
Textr offers flexible price plans for businesses of all sizes. So, whether you’re looking to expand or just getting started, we have a plan to suit your needs.
Better yet, use Textr’s Free Carrier Look Up tool to get vital information about your customers’ phone numbers before developing your campaign. It can help you tailor your services, streamline demographics, and more.
As you can see, promotional text messages hold plenty of value for businesses. Sending out discount codes is great for generating leads and bringing in new business.
Use the promotional text examples above as inspiration for your own, and don’t forget to follow the best practices!
