Tech Solutions

Textr Vs Sonar: Which SMS Platform Should You Choose for Your Firm?

Written by Jason
July 24, 2023
5 Mins Read

Have you thought about increasing customer engagement for your business through texting? If so, you may have considered using a messaging platform. Textr Vs Sonar is a discussion between two top-notch texting solutions.

These messaging platforms help to streamline communications with your customers. For instance, you can reach more contacts with SMS marketing campaigns. Likewise, you can increase the efficiency of your customer service by responding to customers instantly with texts.

In modern communications, customers especially prefer to contact businesses through text messaging. Ultimately, by communicating with customers how they would prefer you can gain more sales and increase brand loyalty. If a texting platform sounds beneficial for you, read on to learn more about the Textr Vs Sonar discussion.

How Platforms like Textr and Sonar Improve Communications

Platforms such as Textr and Sonar were designed to meet business texting needs. Above all, these platforms helped businesses rapidly reply to customer inquiries with key features such as extensions and custom greetings. Not to mention, these services added professionalism for businesses at the fraction of the price of old phone systems. Henceforth, texting platforms became an integral part of business communication systems.

Particularly, all-in-one phone systems like Textr and Sonar provide firms with huge value with the ability to call and text customers on a business line. Not only could businesses pick and choose the most suitable phone numbers, but also they had a centralized platform to collaborate as a team.

Textr Vs Sonar Highlights



  • Gets started in minutes
  • Use your existing landline number or subscribe to new local numbers
  • Easy to use for all departments
  • Work and collaborate with your team from anywhere
  • Easy sorting with tags


  • Pay a small fee for inactive numbers/users
  • Fewer dashboard customization options



  • Lead qualification bot
  • Drip Campaigns with automation texting
  • Desktop Chat Widget
  • Artificial Intelligence & Natural Language Processing
  • Over a Dozen Integrations


  • Difficult to set chat visibility preferences
  • Unknown/unlisted pricing options

About Textr and Grasshopper


Seeing that small-medium businesses were paying too much for their telecommunications, Textr provided a more efficient and economical solution. Now available on the App Store and on the web, Textr allows businesses to have one-on-one communications with their customers. By subscribing to a number or porting an existing number, businesses gain access to Textr’s all in one centralized platform. Hence, anyone on the team can be added to the platform to ensure customers’ inquiries never go unnoticed. By communicating as a team, customers are serviced more effectively and consistently.


Sonar focuses on increasing businesses’ sales with artificial intelligence and human-powered mobile messaging. Chatbots can qualify leads, as well as set, follow-up meetings. In this way, customer service reps can focus on customers who are ready to buy. Businesses save time by automating mobile conversations such as frequently asked questions. Further customized bot flows and automation are available to match the bots to your business. Sonar’s bots are useful in marketing campaigns. Texts can be scheduled and automated text messaging can be delivered based on selected times or specific user actions.

How Textr Stands Out from Sonar

While employees need autonomy, managers need control. After all, no employee wants someone constantly watching over their backs. Conversely, managers need to ensure that employees are performing adequately. Thankfully, a centralized software like Textr allows both parties to properly function and the business to grow.


With a simple onboarding process, employees can easily set themselves up on Textr. From adding tags to texting customers, new employees quickly adapt to using Textr’s platform. In a matter of minutes, employees are able to join group conversations with customers and provide input. As a result, new employees learn the ropes quickly without having the manager constantly in their ear.


Without tracking metrics, managers won’t know if the business’ efforts are paying off. With this in mind, Textr designed a metrics dashboard that is incredibly easy to use. Specifically, managers can quickly monitor the status of the firm to make informed strategic decisions. Without delay, the firm will be able to adjust its course of action to match the changing environment.

Company Culture:

Especially, for start-ups and small businesses, it is critical to develop a healthy corporate culture. Textr allows all departments to communicate on a centralized platform. In this way, internal teams will be able to observe the energies and values of the company. Consequently, employees will embody these values in their interactions with customers. For instance, any user assigned to a Textr number will be able to observe interactions with customers and model good service behaviour. Undoubtedly, a team driven by strong values will allow managers to delegate work with confidence.


With the convenience of a centralized platform, all employees can collaborate together. Most importantly, customers can be transferred to the most suitable employee at the right time for service. Additionally, team members can access the platform regardless of their device and geographical location. In the long run, this will amount to much time saved and more satisfied customers.


Last but certainly not least, Textr is unmatched in its value offered. Without breaking the bank, businesses can text and call in an all-in-one centralized platform. Chiefly, businesses can choose how many numbers they would like along with their preferred area code. In a matter of minutes, businesses can get started with flexible phone number subscription plans that fit their budget. To learn more about Textr’s pay-as-you-go monthly pricing plans, click here.

Textr Vs Sonar – Conclusion

Textr Vs Sonar are both great platforms as they drive more revenue by reaching consumers on the mobile channels. A significant 90% of customers prefer to talk to businesses through texting. The instantaneity of texting increases customer engagement especially in customer service and marketing campaigns.

Sonar focuses on using chatbots to automate workflow and manage leads. This makes it a powerful platform for catering to multiple clients at once, for an enhanced customer engagement right from the start.

While Textr also have chatbots available, the platform focuses on enhancing team workflow. Hence, customer service reps can reply to customers faster and never miss an inquiry. Priced affordably for all businesses, any team can get started with Textr with no onboarding process. Click ‘Learn More’ below to start increasing customer engagement with Textr.

About the Writer

Written by Jason

B2B marketing specialist with expertise in lead generation through text messaging. Unlock your business potential with his proven strategies.

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